A small MSP business without much pre-existing social media presence held a campaign to spark referrals. To do this, I created a series of designs for both social media and printed flyers to help spread the word to clients.

Since the typical aesthetic for IT services tends to be minimal and futuristic, I wanted to do something different with this campaign. I went instead for a retro comic motif, based on a commissioned image that the CEO had acquired years ago. I took a lot of inspiration from vintage romance comics and their sense of drama, as well as iconic elements like the big splashy tears.