A small business without much pre-existing social media presence was holding a campaign to spark referrals. This is a compilation of social media posts (LinkedIn and Facebook), as well as advertising graphics, I created to spread the word.

Since the IT world aesthetic tends to be minimal and futuristic, I wanted to do something different with this campaign. I went instead for a retro comic motif, mixing classic (this has been an area business for over twenty years) and modern. I took a lot of inspiration from vintage romance comics and their sense of drama, as well as iconic elements like the big splashy tears.